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Gabriele Napolitano came in Brianza at a young age from San Severo (Puglia) where he immediately started to work. He entered into the Marzotto textile industry where he distinguished himself for his dedication and capability to identify and correct the critical points of the production.
After an important experience in the company Candy, in 1960 Mr. Napolitano founded his first artisan business, which evolved in the current Aurora Srl.
His first idea, born in Marzotto, was the flexible plastic container for blankets; a successful idea, received with enthusiasm by many important companies in the sector, who were still using bulky cardboard cartons.
In a growing Italy that was still without electric appliances, the company began to produce plastic bags for launderettes, which were very common at that time.
In 1963 Aurora began a series of industrial innovative patents : the first was the trolley bag, followed in 1965 by the first shopping trolley and then the foldable clothing dryers and ironing boards. All of these are Mr. Napolitano's ideas that, during the years had the company register 25 new patents and spread across all markets, with the launch in just one year, 2008, of 27 new models of shopping bags and trolleys.
Growing together with the Company is its attention to ecology with the aim to produce respecting the environment : at the end of the 90s Aurora renewed its production of shopping trolleys to make them entirely recyclable.
For the new production Aurora moved to Usmate (Monza-Brianza) where realized a new factory of 10.000 sqm, of which 5000 indoor. It's a factory with elevated automation and all of its production is made by serial assembly lines. In 2002 the factory was equipped with new technology which now includes also solar panels for a yearly production of 195.000 KWh.
The entrepreneurial capability which has made Aurora a world leader in the production of shopping trolleys for the quality and attention to the environment, has allowed in the last three years a growth in its turnover of almost 30% thanks to the new models of ecological bags which today are overpassed the million of pieces.
Aurora today is a registered trademark in around 40 countries and its articles are sold in 72 nations.

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Aurora Srl Unipersonale - Via Buonarroti, 1 - 20865 Usmate Velate (MB)
P.IVA: 10980030158 Registro Imprese di Milano n. 337109 - Icrizione REA 1424405
Capitale Sociale interamente versato : Euro 50.000,00 E-mail: